56 Factory Media Production

56 Factory Media Production is a small creative outfit set up by Francesco Nencini, a former commercials director who now calls himself a nomadic content creator. It plans, produces and distributes content across media for companies and individual professionals, aiming to tell their story and make them easy to find online.

Services

• Communication consulting: working out how a brand should present itself and who it needs to reach.
• Content production: photography, film and video made for different media platforms.
• Brand storytelling: rebuilding a client's story so audiences grasp what it does and offers.
• Distribution: spreading content across the channels that suit each audience, including search engines.
• Campaign teams: bringing in the specialists a full campaign or lasting online presence needs.

Who it works with

Single professionals and companies. Nencini previously directed commercials for multinational clients and advertising agencies in many countries, and one featured project is a film on Saipem.

Key facts

• Led by: Francesco Nencini
• Background: studied film directing at New York University