5 Fold Marketing

5 Fold Marketing runs websites, search and advertising for home service businesses such as plumbers and roofers. Its distinguishing feature is matchback reporting: by comparing a client's customer and revenue records with campaign data, it links each job to the campaign that produced it and shows the return on marketing spend.

Products and services

• Websites: conversion-focused sites that receive monthly updates with new content, images and features.
• SEO: keyword optimisation, content creation and link building to raise search visibility.
• Lead generation ads: targeted campaigns designed to bring in enquiries.
• Display advertising: visual ads placed to build brand awareness.
• Social media: content, community management and targeted social ads.
• ROI reporting: matchback reports tying revenue to campaigns, which depend on access to the client's customer list and revenue data.

Clients

The agency serves the home service industry, naming plumbing, roofing, cabinet and countertop, house painting, pest control and electrical businesses. For local plumbers it stresses community ties as a way to compete with national brands.