360 Agency Reviews & Profile - Advertising Company

About 360 Agency

Advertising only for brands that pass an ethics test

Since 2013 this Berlin agency has accepted work only from sustainable and ethical brands and initiatives, and it describes itself as the first advertising agency in the world to do so. The team says it holds itself responsible for the messages, products and brands it promotes. After years of working for large international names, it chose to put that experience behind a narrower list of clients, and it checks what lies behind a product before agreeing to advertise it.

The principles behind the client list

The agency states that it believes in a world without child labour and without the exploitation of natural resources or biodiversity. It holds that companies can produce without compromising future generations, and that production should be matched by communication that respects local environmental law and international labour rights. In its own words, it wants to act as a label that consumers can trust over the long term.

Brand analysis and positioning

Consultancy begins with a close look at the attributes of a brand. The agency develops a strategic positioning meant to improve how consumers see the brand, then decides where and how to communicate so that preference, memorability, awareness and consideration all rise.

Planning from Berlin and Paris

Marketing teams in Berlin and Paris, with campaign specialists, propose touch points for both online and offline activity, weighing relevance against cost. The agency builds its communication from consumer insight, with the message tuned to every stage of the journey from awareness to purchase. Delivery can run through traditional media such as outdoor, television and radio, and through digital channels including display, programmatic buying, search advertising, TikTok, Instagram and Facebook.

Creative work, media and production

As an integrated agency it offers creative assets and media strategy together, so that what is made fits what the media plan needs. After creative direction is approved, production draws on directors, photographers, graphic designers and voice artists from a network of partners across Europe. The agency says its European teams have built award-winning campaigns, and it singles out a social media campaign launched on TikTok, Facebook and Instagram that it says won several awards. It also describes itself as skilled in planning and buying TikTok inventory.

Carbon footprint and sustainability reporting

CSR and ESG consulting is the last strand of the offer. The agency says its team of auditors and experts can help a brand measure its carbon footprint precisely and set the main milestones for reducing emissions. Its current site describes the group as a globally recognised creative, marketing and advertising agency delivering brand, media, digital, social, AI and offline campaigns worldwide, and shows features in the German business press and other outlets.

TrustList summary

360 Agency, also known as 360 Agency Berlin, is an advertising agency that has chosen since 2013 to promote only sustainable and ethical brands and initiatives. It checks what lies behind the products it advertises, and it runs campaigns internationally from marketing teams in Berlin and Paris.

What 360 Agency offers

Brand consultancy: analysis of a brand's attributes to set its positioning and choose which channels will raise awareness and recall.
Online and offline marketing: campaign planning that picks relevant, cost-effective touch points along the path from awareness to purchase.
Creative and media strategy: integrated creative assets and media plans built to meet each campaign's objectives.
Traditional media: outdoor, TV and radio placements.
Digital channels: display, DSP buying, Google Ads, Tik Tok, Instagram and Facebook.

Who it works with

Brands and initiatives that pass its sustainability and ethics test, such as firms that avoid child labour and respect environmental and labour laws, in markets around the world.