2HB

2HB, which now trades as IIHB, is a brand consultancy studio with offices in Cancún and Mexico City. It has run for around 15 years and works with companies at turning points, such as a launch, merger, restructure or expansion.

What 2HB offers

• Brand strategy — repositioning, restructuring, turnaround and growth planning for businesses and start-up divisions.
• Brand identity — creating or refreshing identities, including identity work after a merger.
• Brand architecture — organising brand systems and governance across a group of products or companies.
• Naming and copywriting — new company and product names and the written voice around them.
• Digital design — UI and UX design and responsive HTML5 websites.
• Venture model — partnering with start-ups by taking equity in return for part of the work.

Who it works with

New and established businesses in Mexico and beyond, from start-ups to legacy brands wanting to modernise; its portfolio lists 46 projects, including branding for Inthos and Balak.

Key facts

• Based in: Cancún and Mexico City, Mexico
• Recognition: A' Design Award silver (2019), Clutch listings for Latin America (2020) and Mexico (2021 and 2022), International Association of Designers
• Programmes: nine brand programmes, each matched to a type of project