116 & West

Creating a promotional campaign to encourage travel and tourism during the height of the pandemic requires a sharp focus on how to do it safely “Room to Roam,” a campaign for Visit Spokane, showed Seattle, Portland, and the Tri-Cities how to escape the work-from-home monotony and enjoy the fun and exciting activities in the Spokane region—away from crowds “Room to Roam” earned $5 million in hotel room revenue for Spokane County during the worst year of worldwide hotel occupancy in recent memory By the end of 2020, the campaign delivered a 2:1 return on advertising spend (ROAS), and generated over 100 million measure impressions

UX STRATEGY, UI DESIGN, COPYWRITING, ILLUSTRATION, DEVELOPMENT

MEDIA PLANNING/BUYING, CAMPAIGN MANAGEMENT, CONCEPT DEVELOPMENT, MESSAGING, GRAPHIC DESIGN, ILLUSTRATION

CONCEPT & CHARACTER DEVELOPMENT, ILLUSTRATION, ART DIRECTION, ANIMATION DIRECTION, CAMPAIGN MANAGEMENT, MEDIA PLANNING

STRATEGY, ILLUSTRATION, GRAPHIC DESIGN, COPYWRITING