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Accounting Firm

Crux

Nelson chartered accounting firm offering advisory, tax, bookkeeping and virtual CFO work across New Zealand

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TrustList summary

Crux is a chartered accounting practice in Nelson that serves businesses throughout New Zealand. Beyond compliance work it acts as a business adviser, helping owners with budgets, cash flow and decisions such as buying or selling a company.

What Crux does

  • Business advisory and virtual CFO: ongoing financial guidance for owners without an in-house finance lead.
  • Budgeting and cash flow advice: planning and managing the money moving through a business.
  • Bookkeeping, payroll and back-office support: routine financial administration.
  • Sale and purchase advice: support when buying or selling a business, including valuations.
  • Tax and accounting compliance: annual accounts and tax obligations.

Clients

Businesses across New Zealand.

Key facts

  • Based in: Nelson, New Zealand
  • Recognition: winner of NZ Small Partner of the Year at the Xero Awards 2021, and recognised in 2019 as an emerging firm in NZ by CAANZ and the Sunday Star Times
  • Other shortlists: Xero Awards 2022 finalist and Gap Awards 2022 finalist

Summary written by TrustList from the business's own published information, Sep 2026.

Rankings

Crux is ranked on 1 TrustList ranking at #20.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. Crux has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Accounting firm · 1 ranking

  • #20of 14
    New zealand

    Its profile: “Crux is a chartered accounting practice in Nelson that serves businesses throughout New Zealand.”

    Of the 14 here, 21 also cover accounting and 16 also cover tax; 4 also work in Auckland and 3 also work in Wellington.

    Behind Connected Accountants, ahead of DFK Oswin Griffiths Carlton.

As of 2026-10-31. Organic ranks only; sponsored placements are never ranks. How TrustList ranks

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