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Venture capital firm

Form Capital

Early-stage fund from two designers that pairs seed investment with hands-on design work for founders

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  • simple
  • DataBase
  • Branding
  • Version Control
  • +10 more
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About Form Capital

Form Capital is an early-stage fund started by Bobby Goodlatte and Josh Williams. It puts seed investment together with real design work from its own team.

Each seed investment comes with design sprints covering branding, pitch decks, packaging and product flows. Founders do not pay for these sprints, and the firm says it prefers to work directly with founders over acting as a thought leader.

Services

  • Seed investment: early capital for founders.
  • Design sprints: practical work on brand, pitch materials, packaging and product user experience.
  • Recruiting help: support finding design talent.
  • Follow-on support: willingness to invest again in portfolio companies.

Customers and markets

Founders who understand what good design can do for a company. Past deals have clustered around fintech, enterprise software, developer tools and social products, though the firm says it is open to any sector.

Key facts

  • Founders: Bobby Goodlatte and Josh Williams
  • Stage: Early-stage and seed
  • Angel investments include: Coinbase, Envoy, Linear and Figma

Profile written by TrustList from the business's own published information, Sep 2026.

Categories & features

  • simple
  • DataBase
  • Branding
  • Version Control
  • Video
  • It
  • Creative
  • Design
  • Medical
  • Us,
  • Early Stage
  • Series
  • Seed Stage
  • Series A

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