A new early-stage fund from Bobby Goodlatte & Josh Williams that invests real design expertise alongside seed capital.

A new form of investing

Form Capital offers more than just a check We offer design sprints with each of our seed investments Our sprints cover everything from branding and pitch decks to packaging and product UX flows — all at zero cost to founders

Real work, real value

We don't aspire to be thought leaders We aim to get our hands dirty by working alongside founders We've built our firm from the bottom-up to offer real, tangible design support — not just advice & intros

The difference between failure and success can be as simple as a core product flow optimized for fewer taps or a pitch deck that helps raise the next round We invest in founders who recognize the impact good design can have, and we support them with actual design and recruiting resources

Our angel portfolio includes startups like Coinbase, Envoy, Linear, and Figma. Our design portfolio includes companies like Squarespace, Stripe, and Quip.

An angel investor in Coinbase, Envoy, Linear, and over 40 startups, Bobby started his career at Facebook as their first designer on User Growth in 2008 Later he was lead designer for Facebook Photos, one of the most used products on the internet

As a design partner specializing in brand and product, Josh has worked with over 30 startups including Squarespace, Quip, Stripe, Breaker, and Astro (acquired by Slack) He was also co-founder and CEO of Gowalla (acquired by Facebook)

The future isn't predicted, it's built. We partner with visionary founders who pull the future into the present.

Collaborative version-control and publishing for professional document creators

Powerful, collaborative video editing and publishing tools for creators Edit your database with the ease of a spreadsheet

Generative design tools for the modern web An augmented reality social game

Create a website instantly A better way to pay medical bills All-in-one design tool for modern marketing The most affordable invisible braces available in India A simple and powerful monetization platform for podcasters

The country's first neighborhood work club A new, immersive way to learn a new language while going about your day An entertaining social community for music lovers The communication network for web3 Zeal helps platforms to build custom payroll products

We aim to be the most valuable partner relative to check size on a founder's cap table.

What kinds of companies does Form in invest in?

All kinds We don’t try to predict the future — founders do that Our past deals have clustered around fintech, enterprise, developer tools, and social But we love it when a visionary founder leads us to a new way of thinking

How much does Form typically invest?

Our initial investment ranges from $200,000 to $300,000 We're eager to support our companies with follow-on investments and design support

Do you ask for better terms in exchange for your design support?

No We tend to invest alongside seed or series A funds, and we do not ask for preferential terms We earn our place on your cap table through our hands-on design support The sprints we offer cost founders nothing

What if we don't need a design sprint?

We're happy to just write a check like every other seed fund That said, we love getting creative with the scope of our design sprints, and are happy to help in other areas like design recruiting

Can I just hire the Form team? (I don't need investment.)

We’re not for hire, but we’d love to partner with you We believe the alignment of interests that comes with investment is better for all parties than the traditional client–agency relationship