Nielsen uncovers what audiences want, so you can make media that counts

Connecting you to audiences, growth and new opportunities.

Know everything about your audiences with our cross-platform measurement data of the entire population and its shifting habits *Data Management Platform to understand consumer behavior through path-to-purchase data and customer journey tools.

Power your planning and invest where it matters with comprehensive data that shows where, when and how to meet your audiences

Maximize your ROI by understanding how your advertising and marketing reaches and impacts audiences

Connect audiences with the TV, movie, sports, music and podcast content they’ll love

Stay ahead of media’s evolution with our timely insights.

The 2022 ROI Report

If driving media ROI is your job, this report helps you do it better

The state of global media

FIFA World Cup 2022™: the essential data hub

Stay up-to-date on the predictions, standings, sponsorship trends, fan insights and our perspective on it all

Find out what Marketers around the globe have to say about what’s driving their media, data, tech and measurement strategies

Real people are always at the heart of our data.

People around the world participate in our panels

Backed by real people, our global panels provide critical data validation and ensure representation

Employees power our business globally

Our passionate workforce drives a better media future across 57 countries

Business resource groups champion an inclusive culture

Members of these groups help us bring our best to the communities we measure