Sensor Tower

Sensor Tower measures the digital economy, covering mobile apps, advertising, gaming and web traffic. Its estimates come from a global consumer panel and app store APIs, enriched with its own models and outside datasets. App publishers, game studios, brands, advertisers and investors use the data to watch competitors and plan growth.

What Sensor Tower offers

• App Performance Insights — estimated downloads, revenue, active users, sessions, keyword rankings, ratings and reviews.
• App Advertising Insights — share of voice across ad networks, with data on advertisers, publishers and creatives; Pathmatics extends ad tracking beyond mobile.
• Gaming insights — GameIQ breaks down games by sub-genre and features to follow player growth and retention.
• Audience data — engagement and demographic views drawn from its consumer panel.
• Retail media and web insights — coverage of retail-media advertising and website traffic.
• MCP server — data access for AI tools.

Who it works with

Customers named by the company include Duolingo, Spotify, P&G and Western Union. It says its figures are often cited by Reuters, Bloomberg and The Wall Street Journal.

Key facts

• Data sources: global first-party consumer panel and app store APIs
• Acquisition: data.ai, formerly App Annie, is now a Sensor Tower company
• Access: online platform