• info update confirmation email
• Think about your business type and how your users/clients interact with your company
  Based on the examples of types mentioned above, it will be easier for you to understand how to write the best confirmation email for your business
  Just remember that clients, especially those interacting with you for the first time, can be a bit scared of being scammed or being left out and forgotten
  These emails will take your marketing to the next level and boost sales

General requirements for confirmation emails

Although each type needs to have its content, there are some common tips on how to create an effective confirmation email:

a) Come up with the right message and subject line

Show your customers or users their next step, explain what will happen next, and tell them why they’re receiving this message

Confirmation emails provide customers with a post-purchase reassurance feeling

To make the best out of your confirmation emails:

• Personalize your emails to customers
• Recommend related products to up-sell and cross-sell
• Offer a discount on the next purchase

Use simple subject lines, like:

• Thank you for your order! - Haoma;
• Please verify your email with Zencastr
• • Zencastr;
• You're on the list for the Stark for Mac private beta! - Stark;
• Welcome to Refreshments, Freshie
• Your order is confirmed
• • Ipsy;

b) Add no advertising

Direct advertising is not acceptable in emails like this because it can be considered an aggressive form of sales
You know, when a company yells "Buy it, buy it from me now!" from every corner possible
Let your customers get a proper acquaintance and warm greeting first
You may add advice (like a section "What is usually bought with this item"), but don't shove it into clients' faces

c) Use just one button in your email

Too many buttons can distract customers and irritate them
Like, "I just want to verify my booking confirmation; why I can't find a proper button for it??"
However, the button can be duplicated, but it must lead to the same place/perform the same action

When composing a confirmation email, keep it short and to the point; no need to overwhelm your clients with too much information
Give them exactly what they need
Don't forget the mission of the confirmation emails - welcome new clients and show them what a great company you are by helping them out

e) Add contact information and links to your social media profiles

You need to ensure that clients know how to connect with you and where to ask for help if they have any questions
Otherwise, you will have bad comments and feedback from irritated customers even with the best product

Watch our short video to find out how to add all your social media profiles to emails in 1 click with Stripo

Content requirements by type of emails

Now we have come to a practical part of this article
Let's closely examine what message you should write in each email and how you can design it

• Account verification emails or subscription confirmation emails
  This type of email contains a double opt-in and is an essential one
  Usually, there are two emails: first with a message asking to verify the email; the second one with messages indicating if the registration or subscription was successful and reminding users of the details related to the activation or subscription, such as the price paid, the end date of the subscription, etc
  The second one is also known as a Welcome email