Decision Insight

Decision Insight is a shopper research company that tests retail ideas in virtual shopping environments before they reach the market. Its platform simulates both physical stores and online shops, so brands can measure how new shelf layouts, packs and category plans affect what people buy.

Products and services

• Virtual shopping tests: simulated store and e-commerce aisles that predict sales performance.
• Package testing: checking how packaging affects visibility and choice.
• Digital asset optimisation: testing product listings and images for online retail.
• Line extension research: exploring new product variants within a range.
• DiningIQ: virtual research tools for restaurant menus and online ordering.

Who it serves

Its clients are consumer packaged goods makers, manufacturers and retail brands; one testimonial describes a spice aisle study.

Key facts

• Main method: virtual shopping simulation for in-store and online settings
• Restaurant product: DiningIQ