Marketing as a service is the lean, agile and flexible model that B2B marketing leaders are counting on more and more

We deliver cost-effective and best-practice execution of marketing work, to create savings for transformation We then help you implement new technology and capabilities to elevate the impact of your B2B marketing engine

For high growth organizations, including small and mid-sized companies, our team of former B2B CMOs will help you assess the effectiveness of current marketing activity, build a proper marketing growth plan, and chart a strategy for transformation, taking into account all of the people, process, technology, and change management elements needed

We create and execute a variety of prospect acquisition and customer expansion programs using digital marketing tactics such as email marketing, search engine optimization (SEO), pay per click advertising (PPC), social media amplification, account-based marketing (ABM), nurture, remarketing, and content syndication Where desired, 2X can provide turnkey Marketing Qualified Lead (MQL) generation services, within your desired segments and filters

We have experienced and certified marketers a variety of platforms including LinkedIn, Facebook, Google, HubSpot, Marketo, and Pardot For new clients, we are open to certifying on their technology and tools

Creation and management of content marketing strategy includes a deep understanding of market segments and buyer pain points We create content necessary to fuel the marketing engine including elements such as thought leadership papers, case studies, and brochures Our content marketing plans are built with results in mind- it's not about the number of words in a content item, it's about the engagement that the assets produce

Our familiarity and expertise with the different content activation platforms such as email marketing, paid advertising, and SEO allows us to reach the target audience to maximize results with efficiency

We offer specific writing and editing services to create: For high impact revenue accelerating programs, we have experience planning and executing on account-based marketing that includes:

• ABM strategy and playbook development
• Target account and contact list creation and data appending
• Intent data acquisition and analysis
• Custom account and contact research
• Custom content creation (by target, persona, buying phase, etc
• )
• Audience-based advertising and digital marketing campaigns
• Enablement of 1:1 field marketing and acceleration activity One of the most powerful and tangible services that we provide is the visual enhancement and positioning of our client's brand For high growth organizations, the enhanced visual representation of the brand not only conveys professionalism, it elevates the perceived value, maturity, and capability of your organizations, casting a much larger shadow, building trust and quickly establish credibility

We provide design services for:

• Marketing & Sales Collateral
• Stock Photography Selection and Acquisition A strong marketing operations function is a critical enabler for all B2B marketing and sits as the nucleus for marketing planning, segmentation, campaigns, lead management, performance management, data, tech, content planning, and budgeting

Many of these processes require coordination, reporting, and attention to detail Our team of marketing operations leaders, technologists, data analysts, and specialists will bring simplicity and predictability to even the most complex marketing operations functions

With marketing technology at your core, 2X provides the build, run, and execution capabilities to get the most value out of your tech investments With experience gained from years of campaign optimization, marketing analytics, and reporting, we administer your systems to work in concert

2X Certifications & Partnerships: In addition, we have experienced B2B marketers certified in over 100 other marketing technologies and platforms

Analytics are the treasure map for increased marketing impact Our data analysts and marketing operations specialists are experienced in creating reporting, dashboards, and analysis that support fact-based decision making

We provide analysis services for:

• First party and third party buying intent
• Target universe sizing and contact reachability
• Campaign performance and impact
• Conversion rates, value, and velocity
• Marketing contribution and campaign attribution
• Return on investment and efficiency The more you understand about your target buyers, the more effective your marketing will be We offer customized research to identify:
• Potential Buyers / Personas
• Custom Attributes (e
• g
• profitability)