InSimplify

Cloud software for home builders in Australia, InSimplify puts sales, quoting and construction management into one system. The aim is to follow a home from the first enquiry through to handover and after-sale maintenance without moving between separate tools. The company says the product suits small and medium builders, and it also names developers and marketing agencies that work alongside builders as possible users.

Capturing and following up leads

Enquiries arrive from many places, including a builder's own website, property portals and marketing campaigns. InSimplify brings these into a single record so that no lead is lost between channels. Staff can also send and track email and SMS campaigns from the same system and see which messages reached prospects.

Quotes, colour selections and shared documents

When a prospect is ready to proceed, the software lets the builder create quotations quickly and present them in a professional format. Customers can choose colours online, which the company says saves time in the colour room and cuts the back and forth that usually follows a selection meeting. Shared documents sit in one place, so the office and the customer work from the same version.

Tasks, workflow and overdue jobs

Workflow automation assigns tasks to team members as they are needed, and the system raises an alert when a job falls behind its schedule. Each stage of construction can be monitored against its own checklist, which gives management a clear view of progress across several projects at once.

From handover to maintenance

The record does not end at handover. The product tracks maintenance and related activity after a home is finished, and it supports inspection checklists set for each stage of construction. Invoices and receipts can be created and payments captured, and custom reports measure the performance of employees and individual jobs.

Why a dedicated system rather than spreadsheets

The company points out that many builders still keep client data in spreadsheets. Such files are easy to fill in but just as easy to fill in wrongly, and finding a record can take a long time. A system built for building work, which links enquiries, quotes, colour choices, schedules and payments, gives owners a more dependable view of the business. Integrations with websites, a major property portal and the Xero accounting package are part of that picture.

InSimplify is cloud software that gives Australian home builders one system for sales, quoting and construction management. Its website says it is aimed at home builders, real estate developers and sales and marketing agencies.

Main features

• Lead capture: pulls enquiries in from websites, property portals and marketing tools.
• Quotes and colour selection: produces quotations and lets customers choose colours online.
• Workflow automation: assigns tasks to team members and flags overdue jobs.
• Campaigns: sends and tracks email and SMS marketing.
• Documents and invoicing: stores shared files and creates invoices and receipts.
• Inspections and maintenance: supports stage checklists and after-handover tracking.

Who it serves

Small and medium home builders, mostly in Australia.

Key facts

• Integrations: builders' websites, realestate.com.au and Xero
• Delivery: cloud-based