Hypergen

For businesses selling to other firms, Hypergen runs cold email outreach and lead generation. The company begins with a briefing on the client's offer: what the product does, which problem it solves, how it differs from competitors and who the ideal customer is. The messages are then written to speak to that customer's pains in the customer's own language, and the wording is refined as the campaign runs.

Cold email campaigns for B2B sellers

Hypergen reports reply rates of between 10 and 40 per cent for cold email built around a precise target profile. It says a new client can expect 10 to 20 leads in the first month, which can grow towards 70 as campaigns are refined, from 3,000 to 10,000 prospects a month. Onboarding runs for roughly ten days, and in that time the team readies accounts, contact lists and messages for the client to approve before anything is sent. The campaign then repeats the messages that work and drops those that do not.

Signals used to find prospects

Outbound lead generation relies on buying and hiring signals rather than on broad lists. Hypergen names technology stack migrations, executive changes, competitor reviews, budget timing and headcount by role as the signals it tracks. The aim is to reach a prospect who is already evaluating options, so the leads are people who are in the market rather than people who reply out of politeness.

HubSpot clean-up and sending infrastructure

Hypergen also audits HubSpot accounts. It looks for duplicate contacts, messy properties and reports that contradict one another, cleans the data, simplifies workflows and builds automated systems to re-engage deals that were lost and customers who have left. For cold email it sets up dedicated sending domains and inboxes, warms them up and configures SPF, DKIM and DMARC records, so that messages are more likely to reach the inbox. The company reports that its cold email work helped Dingus and Zazzy win 23 new deals in three months.