Bridgeline Digital

Bridgeline Digital makes software for businesses that sell online. Its products cover the storefront, the content behind it and the search that helps shoppers find products, with the aim of bringing in more visitors and turning more of them into buyers.

What Bridgeline Digital offers

• Ecommerce and content management — a platform for running online stores and managing web content.
• HawkSearch — site search and merchandising with AI product discovery, personalisation and a shopping assistant.
• eCommerce 360 dashboard — reporting that shows where sales perform well and where to improve.
• SEO tools — features that help sites get found in search engines.
• AI recommendations — product suggestions and upgrade prompts for shoppers.

Who it works with

Recent customer news centres on industrial suppliers and distributors, including a plumbing, HVAC and municipal products distributor and a supplier with complex replacement-part searches. It offers both ready-made and tailored setups for any ecommerce site.

Key facts

• Stock listing: publicly traded under the ticker BLIN
• Products: HawkSearch, eCommerce 360