We exist to help entrepreneurs build great companies We do that by investing capital, solving platform-level problems and working in the trenches with companies we advise We are primarily focused on the commerce technology, digital brand and pre-consumer logistics space We are nerds
We have $48M under management and invest $200k-$1M in pre-seed and seed stage companies
We invest capital and sweat into innovative vertical commerce and physical retail technology companies and companies that enable greater access and efficiency to those areas
We are operationally-focused investors More important than the capital we invest, we bring our experience and network and work tirelessly to help you achieve your company’s goals We only invest in companies we would want to work for
We want to be the most recommended early stage capital source by founders redefining commerce and the future of retail
The barriers to creating real things is lower than ever We want to help build those great companies At the same time the window of opportunity to redefine the role of physical places in commerce is prime We want to help define how people interact with their worlds for the next 100 years
Commerce is not as simple as selling things online Great commerce is a collection of smart systems and brilliant financial planning Long-lasting commerce companies are parts operations, technology, design, people and finance
The bulk of our partners’ company experience centers around commerce We’ve built products from scratch and at extreme scale We love it We’re excited by the opportunity to help innovative ideas become 100-year companies
The definition of commerce is broad We believe it to be all aspects of how people buy the things they need and want People’s needs include many types of products, tangible and intangible Companies that deconstruct inefficient or expensive categories of products are equally as exciting to us as companies figuring out how to make the dying brick and mortar retail world vibrant again
In a word: hustle We are operationally-focused investors More important than the capital we invest, we bring our experience and network and work tirelessly to help you achieve your company’s goals
Our companies see their products as solving a deep-rooted problem rather than just making a sale
We invest in companies in a variety of industries but get particularly excited about commerce Most of our companies create, build and sell products, experiences and tools that challenge commerce in the physical and digital worlds
We invest in early and mid-stage companies serving consumers and SMBs with revenue-positive unit economics, often vertically integrated commerce, retail technology and SaaS companies surrounding the commerce space
A company we invest in typically generates revenue in one of three ways Our experience is that young companies that focus on earning revenue from more than one of these categories experience growth challenges
The companies we invest in generally have a unique technical advantage adaptable well beyond the product they sell to the world and/or a complete and unique ownership of their supply chain In this way they are more about what you don’t see than what you see