VTF Capital

VTF Capital is an early-stage investment firm that puts capital and hands-on effort into commerce companies. It concentrates on commerce technology, digital brands and the logistics that happen before goods reach consumers.

Products and services

• Early-stage funding: investment in pre-seed and seed stage companies.
• Operating support: the partners advise and work closely with founders, drawing on their own commerce experience.
• Network access: introductions drawn from the partners' contacts in retail and technology.

Who it serves

The firm backs companies that build products, experiences and tools for the physical and digital sides of commerce. These are often vertically integrated commerce, retail technology or software businesses serving consumers and small businesses, and the partners say they want a company that solves a deep-rooted problem.

Key facts

• Stage focus: pre-seed and seed
• Sectors: commerce technology, physical retail technology, digital brands, logistics
• Style: describes itself as an operationally focused investor