SWIDIA

Growth marketing for venture-backed startups

Startups from seed stage through Series C are the clients of SWIDIA, a growth marketing agency that builds campaigns around targets such as the balance between customer acquisition cost and lifetime value. It says it has helped hundreds of venture-funded companies, and that its team grew out of the experience of scaling them. Typical questions it takes on include how to scale users, which messaging and audience convert best, when to scale channels and how to diversify onto new ones.

Strategy and acquisition

Strategy work plans and tests to find channels that scale. Acquisition covers paid media on Meta (Facebook and Instagram), TikTok, Twitter, Pinterest, Quora, Reddit, Google and Apple Search Ads. The agency says it follows changes on fast-moving platforms, including shifts from new privacy rules, so creative and media plans stay current, and it builds a tailored media strategy whether the goal is brand awareness or hitting every performance target.

Creative and retention

Creative is described as the heart of a campaign. The agency produces performance-driven video, copy and visuals, then reports on what works so winning assets can be iterated and fresh ones rotated in. Retention work focuses on keeping and re-engaging customers, and ad hoc support deals with a single growth bottleneck. Beyond paid media it will help with influencer partnerships, product photography, press and PR, and unconventional concepts.

Tools and team

Its stack includes Klaviyo, Supermetrics, Mixpanel, Adjust, Amplitude, Looker, Iterable, AppsFlyer, Mailchimp, Zapier, Webflow and Frame.io. The agency calls itself a boutique shop with global reach, with a culturally diverse team that can scale a brand across time zones, and clients also get access to an advisory board of senior executives, growth veterans and founders. It positions its fees as lower than those of a comparable in-house team, and engagements can run for a season or continuously.

Projects

Work it highlights includes the Cameo celebrity video app, where it produced hundreds of videos and promoted them across channels; a dance app, which it supported with frequent creative tests; Radish Fiction, a serialized writing platform, for which it rebuilt paid social and full-funnel creative; STEEZY Studio; and the Hennessy announcement of becoming the first official global Spirit of the NBA, run with an agency partner through influencer campaigns and a custom media plan.

SWIDIA is a growth marketing agency that works with venture-funded startups from seed stage to Series C. It builds campaigns around goals such as lifetime value against acquisition cost.

Services

• Strategy: planning and testing to find scalable channels.
• Acquisition: paid media across Meta, TikTok, Twitter, Pinterest, Quora, Reddit and Google.
• Retention: work on keeping and re-engaging customers.
• Creative: performance-led video, copy and visuals, with reporting to guide new assets.
• Ad hoc support: help with individual growth bottlenecks.

Clients

Growth, marketing and product teams at startups. The agency states it has worked with hundreds of startups and that clients have included Cameo and STEEZY.

Key facts

• Tools used: Klaviyo, Mixpanel, Amplitude, Looker, Mailchimp, Zapier and Webflow, among others.
• Advisers: an advisory board of senior executives and growth specialists.