AntiFund

For founders, by founders:

Value-add to dollar dilution ratio:

• Jake and Geoff are the largest Limited Partners (LP) of Anti Fund, so we have an extraordinary high financial alignment as the General Partners (GP) to make Anti Fund investments succeed
• In a typical VC fund, the venture capitalist GP works on behalf of the LPs, who typically earn 80% of the upside of an investment
• The remaining 20% is the carried interest pool, and that’s the primary economic incentive for the GP
• At a typical VC, there are many partners, so a typical VC partner might only have 5-10% of the carried interest pool
• So a typical VC partner typically has 1-2% of the economic incentive of their check size
• So if one unpacks a VC firm’s $1M check, the partner leading the deal only has equivalent of $10,000 - $20,000 of upside, which is equivalent to a small angel investor, where the remaining $980,000 or $990,000 of cap table space is passive
• Experienced CEOs know that often times the smaller, artisan angel investors are more helpful and have better insights than the big check VC
• Anti Fund blends the bespoke artisanship of an angel with the sophistication and scale of a venture capital fund
• Jake and Geoff have a proven track record across viral marketing and branding, mainstream distribution, product intuition & technology strategy
• We also have a highly differentiated and trusted network of celebrities, athletes, and audience reach
• Anti Fund’s uniqueness of where we are world-class complements the network connectivity of traditional Sand Hill or Wall Street networks of traditional VCs
• We explicitly focus on adding value in a way that other VC’s cannot offer
• In an investing environment where great operators and great ideas are scarcer than the money available to fund them, we are the preferred partners for visionary founders and top traditional VC’s who want to build the best possible team of investors to maximize the probability of business success