Feedvisor

Advertising, pricing and intelligence in one platform

Brands that sell on Amazon can turn to Feedvisor, which pairs software with a service team. Its current product, Agentis, joins advertising, pricing and competitive intelligence in one agentic commerce platform. The company says Agentis links those three areas, so a brand can see how pricing, demand, advertising and inventory interact in a single place, rather than in separate spreadsheets. The company describes the result as a single view of performance on Amazon.

Amazon advertising and organic ranking

The advertising optimization tool uses machine learning and big data to manage campaigns across Amazon Sponsored Products, Sponsored Brands and product targeting, with the aim of improving discoverability and conversions. The company says its machine learning continuously optimizes manual and automatic campaigns. The platform helps brands track share of voice, win the Buy Box at chosen price points and rank across organic and paid placements.

Dynamic and private label pricing

Pricing features set prices at SKU level and support dynamic private label pricing. The company says this can serve different goals, from driving profit to driving sales or liquidating inventory. The platform tracks SKU-level profit and loss and the trajectory of market share, and it can optimize product detail pages and their content as part of the same work. Pricing and advertising decisions are made together, so one change does not undo the other.

Walmart stores and the service team

The company says it also supports Walmart stores, and it pairs the software with a full-service team of experts who work with each brand. It reports TACoS improvements of 40 to 60 percent for brands on Amazon, which it presents as its own result. The company describes its platform as one that connects advertising, pricing and competitive intelligence to help brands focus on strategy rather than spreadsheets.