With the transformations in the modern business world, the toughest transformation happening is in the sales practices and probably because sales are one of the oldest professions in the world and with that said probably the most results-driven too.

While in the process of acquiring customers and generating revenue the salespeople are now supposed to be least sales possible, so as to get the best of attention. And in fact, most of the training and processes are still inclined towards creating scripts and pitches.

“Non-sales” is the new approach and subject-matter expertise is the new sales skill and building long-term relations is the new way of building an authentic sales pipeline and so as to do this every organization has been investing in ‘transformation’ happening through people, process, technology and anything related to sales.