**T - Trust & Transparency:
**We’re honest and genuine with each other and our customers by being transparent and not over-promising or misleading. We focus on building trusted relationships with each other and our customers, by doing what we say and communicating when we can’t, ensuring we are always in the know.

**E - Experimentation:
**We are innovative at the core of everything we do. We encourage and push each other to bring ideas to the table and we are not afraid to try things or to fail - we always measure and learn. Iteration and Agility are at the forefront when it comes to our product and internal processes.

**A - Accountability:
**We take responsibility for our own actions and are accountable for the way things are run. You can't get left behind when you have a role to play. Mistakes happen, and it’s how we respond that defines our character. We help each other grow both professionally and personally.

**C - Customer Centricity:
**Our customers’ satisfaction makes or breaks our business. We think customer-first, provide world-class support and listen to feedback to improve our product to help make our customers successful. Our customers are at the center of everything we do. We treat our customers as partners, act like each one is our first customer and make them heroes in their own company.