home24 SE

home24 is a leading pure-play home & living e-commerce platform in continental Europe and Brazil.

When we first started in 2009, home24 was primarily an online retail business – we were great at efficiently attracting customers to our websites and connecting them to a wide range of products online.

As we gained experience, we developed home24 into a true home & living furniture company. The passion for our products has driven the growth of our private label business. By now, large parts of our private label products are developed in-house. In addition, we operate a vertically integrated fulfillment platform tailored to our home & living business.

Today, home24 is also a data-driven tech company. With the vast volumes of data that we collect on a daily basis, our product managers, data scientists, and engineers aim to constantly optimize every aspect of our business.