Fifty

Fifty is a data-led media partner. It builds audience insight from behavioural data and uses it to shape media planning, messaging and campaign activation for brands and agencies.

What Fifty offers

• Audience segments — its Tribes engine builds a unique, privacy-safe set of segments for each client.
• Natural-language platform — lets marketers put questions to a modelled audience before spending.
• Strategy and planning — media recommendations drawn from the audience analysis.
• Activation — carries insights through to channels, influencers and sponsorship.
• Data consultancy — specialists interpret the data and help set strategy.

Who it works with

Its work covers sports, gaming and entertainment, helping organisations grow fan engagement and review influencer and social spend.

Key facts

• Approach: Technology combined with human specialists
• Research link: Segmentation tools developed with Imperial College London, per earlier profile text