About

It's an old-fashioned approach to a cutting-edge discipline. A lot of hardware, machine learning, and AI underpins our analysis, but it's delivered by people, not machines.

DELIVERY

There are many ways our data can add confidence to decision making. We start with a deep analysis of audience segments, enabling us to recommend improvements to exist messaging, channels and influencers. Additionally, we can review the demand for a specific product, determine the ROI of your existing influencer program or social media spend and prove your organization’s value to sponsors and brands. We work with every client in a bespoke way, fine-tuning our approach to ensure they achieve financial returns.

THE FIFTY INSIGHT ENGINE

Fifty’s pioneering consumer insight engine is at the heart of our service. Our machine learning and artificial intelligence tools, built-in consultation with the most advanced audience segmentation tool in the world at Imperial College London, can process billions of social relationships per minute. They’re able to reveal patterns in the social web that are impossible for humans alone to discern, giving you exceptional insight into marketing, product development, company strategy and more.

ACTIVATION

The insight and learning we offer you don’t just feed into strategy, but also delivers tangible, real-world results across a range of services and technologies.

DATA CONSULTANCY

Fifty’s data learning is so robust because it is purely based on fact rather than guesswork – a marketer’s dream. No one is better equipped to interpret the vast sea of data we produce. We know just the right questions to ask of AI and machine learning in order to fundamentally inform strategy and delivery to bring tangible results.