We are in the midst of the on-demand, as-a-service economy, where enterprises must consider adopting business models that are driven by new ways to engage customers, partners, and influencers. Buyers want a favorable experience during the entire commercial engagement with a company, from consideration to renewal.

Success today requires faster, on-demand intelligence and more personalized buying experiences. However, inefficiencies caused by disconnected business processes negatively impact revenue, loyalty, and growth. While front-office CRM and back-office ERP steadily evolved to become essential tools, the business processes between the two remained stagnant, disjointed, and manual. As a business grows, the revenue management process becomes so complex that it breaks down in errors, approval delays, terms and obligations, and incompatible tools.

At Apttus, we help companies modernize their revenue and legal operations for the digital economy. We created, continue to move, and lead a space called the Middle Office, which houses the most important processes for any enterprise organization – revenue generation and management of commercial relationships.

With Apttus, organizations get an end-to-end Quote-to-Cash solution that streamlines all Middle Office business processes, eliminates manual tasks, keeps all stakeholders informed, collapses sales and contract cycle times, reduces risk, and ultimately maximizes revenue yield.