Hatched

Hatched is a media agency, owned in Australia, working independently of any larger network. It has teams in Melbourne and Sydney and plans and buys media for brands that want a close, hands-on relationship with their agency.

What Hatched does

• Media planning and buying: strategy-led advertising investment across channels, with attention paid to supplier negotiation and value for the client's budget.
• Data and technology: analysis and tools used to guide where media spend goes.
• Hatched ID: a proprietary product the agency promotes as part of its offer.
• Attention and performance work: a focus on how audiences engage with advertising and what it delivers.
• Retail communications: a stated area of specialist experience.

Customers and markets

Clients quoted on the agency's site include an insurer, a food brand and a university provider, so it serves both consumer and service brands. It describes itself as acting as an extension of the client's own team.

Key facts

• Based in: Melbourne and Sydney, Australia
• Ownership: Australian owned and independent
• Products: Hatched ID