Hatched

The Hatched team operate as an extended part of our team, uniting with us to push boundaries and experiment in new territories They genuinely connect to the important role of our brand and constantly seek opportunities to drive further impact

They deliver on the perfect trifecta of strategic prowess, excellence in media deliverables and strong supplier partnerships Hatched epitomises a ‘well-oiled machine’ – swift, responsive & with a clear service model They’ve clearly invested in the right people & the right tools to make their day-to-day output accurate & efficient, with open client communication at the heart of their business At AIA, we rely on our agency partners to work collaboratively, transparently & in our best interests ​ Hatched is a valued partner that demonstrates these behaviours consistently, whilst going over & above to deliver integrated media solutions which deliver strong results ” Hatched have proven time & again that their ability and willingness to have the tough conversations with their key partners & media suppliers, has ensured that the value created for our business – both in media received & audience reached – has resulted in greater stretch for our media budget, and a greater return on our media investment ​ As a challenger in our category, this is a key component of what we need to achieve as a business through our media and marketing efforts

Hatched are a mighty team – super smart, passionate & driven ​ Their out of the box ideas dovetail in with how we work & what we need ​They are an extension of our business

The Hatched team are all deeply immersed in the media fields of their respective areas of expertise and they approach a client’s business with a mixture of experience and curiosity They always consider beyond a ‘media-buy’ – there’s not a week they’re not in touch with insights, proactive opportunities or competitor research, which keeps my awareness of the media landscape sharp and current

The team at Hatched are not only an extension of our marketing team, they are part of the Moose family Their collaboration, creativity, passion and desire to challenge the status quo has seen us launch innovative campaigns time and time again What we love most is their courage to explore new ways to reach our audience, and to never say never

T

Really We were voted for it and everything We’re serious about our clients and seriously serious about loving our day jobs Not to brag, but we’ve even been recognised as one of the best places to work

Diamonds might be a girl’s best friend but thankfully Junior Media Executive Jemma Diamond doesn’t discriminate Like her namesake, Jem brings colour & clarity to client campaigns, executing them with shiny brilliance A concert-going yogi who loves her cavoodle as much as her hubby, Jem’s itching to collect another passport stamp

Digital Analyst Julie is all about the cheese – whether it’s a romance novel or the kind you pair with wine Which she’s also all about Her cheese addiction could’ve been conceived when she worked across Maccas, but probably not when she worked across BUPA, NAB & Mazda A hot-sauce addict, Julie’s purse proudly houses a bottle of Tabasco

Kate’s property experience spans 20 years but she signs her name ‘K8’ to appear only 20 years old A client-side marketeer, K8 jumped the fence to head the Hatched property team & help conceive & deliver cool campaigns A CrossFitter-come-wino; she’s loud, she laughs, & she lives life to the full! If you told Kim to go ‘jump off a cliff’ you might watch her plummet head-first down one Yes, cliff-diving is on this Director’s list who is obsessed with everything camping & the great outdoors Thankfully for Hatched, Kim’s also obsessed with managing amazing media campaigns for our clients In her spare time

Performance Manager Lauren’s surname is similar to the word ‘campaign’, which is fitting given she lives & breathes killer campaign management & implementation It also means ‘countryside’ in Italian, which has nothing to do with Hatched, but is quite lovely What isn’t lovely is Lauren was once attacked by a bird & now fears them Non buono

Marketer & comms legend Liam is Hatched’s Media Executive who loves his vino to be Pinot A keen eye for detail & unquenchable thirst for knowledge, Liam’s love for learning is hugely admirable (& sometimes the envy of Hatched’s spent hens) Inquisitive & analytical, Liam helps deliver seamless campaigns that challenge the norm

Louis loves chicken And drinking (In moderation ) This gun Performance Manager has worked across brands like Red Rooster, Oporto & Chicken Treat; plus Aperol, Skyy Vodka & Wild Turkey He’s run his own website since 2019, dedicated to reviewing all types of beer, wine & spirits Louis also loves soccer, tennis & boxing Preferably not when full of chicken, beer, wine & spirits

Lucy’s extensive media & marketing experience across some of Australia's biggest brands set her in good stead as Head of Marketing at Hatched A consumer insights-led marketer, Lucy ensures Hatched hits the right note when it comes to what we say and do Lucy has studied nutrition which has made it exceptionally difficult to steal her lunch from the fridge or eat chips in front of her

Our new Media Manager Madeleine has over three years media experience She started as a marketing intern at NAB before becoming a Campaign Account Manager at Bauer Media Australia Maddy then went on to work at Cummins and Partners, one of Melbourne’s premier advertising agencies At Cummins she started as a Media Executive and worked her way up to Senior Executive and then Associate Manager Outside of work Maddy’s guilty pleasures consist of reality television, true crime podcasts and indulging in hot pilates She proclaims she is a 100% cat person Madeleine has lived in The Netherlands studying Business for 6 months She also professes to being a massive foodie but also believes hot chips of any type are the top of any food pyramid She’ll fit right in! Mario is one of those blokes you just can’t stop talking to A South African who went to a Greek school & was raised by Portuguese & German parents, if Mario was a type of food he’d most definitely be a fusion A Senior Performance Executive extraordinaire, our clients love Marz & the way he delivers top notch results from savvy Search campaigns

Matty Franc is frankly fantastic A Senior Media Executive who specialises in property, Matt helps craft & execute media campaigns that make brands stand out in a crowd An avid bruncher & luncher (most definitely not a puncher), you can find Matt on the dancefloor competing in both ballroom and Latin dancing Ole! Well well well What can we say about Mel? A lot, as it happens: she’s a painter; holds a Masters in Journalism & Comms; a Bachelor of Fine Arts (Honours) Digital Media & Planning AND is just an absolute gun human As our Media Executive, Mel adds sparkle to media campaigns (& our lives) – in between going to gigs & dining out

What do you get when you cross a cheese-loving football-fanatic with over 30 years’ media industry experience in the UK & Oz? Our Chairman, Mike! While having big brands like Coca-Cola under his belt exudes uber-intelligence, this ex-music industry mogul once refused to collect Madonna from the airport because he was “too busy” Oh, Mike… Peale’s parents must feel like failures given they named their son after the Brazilian soccer player Pele yet Peale knows nothing about the sport This Digi Media Manager knows a LOT about media though which must fill Peale’s parents with pride Digital media floats his boat at Hatched while this self-confessed foodie is on every new restaurant’s waiting list

Senior Media Manager Raesh is both a media craftsperson & the office entertainer With an impressive work history spanning TV, corporate comms & (of course) media, Raesh also chairs the Belonging & Connections Committee… in between belly dancing around desks She’s our all-round media-slinger, great-singer & fun-bringer! Hatched is Ranmali’s first foray into the media industry & we couldn’t be prouder she chose us! When Ranmali isn’t busy coordinating media, she’s off hiking & travelling, which are sort of the same thing if the hike is long enough Ranmali also loves brunching & lunching & binge-watching TV But rarely all at the same time