Crenshaw Communications

Tech public relations for B2B software and infrastructure firms

Based in New York, Crenshaw Communications is a PR firm centered on technology businesses. The client base leans toward companies whose products run in the background of online life, such as cloud infrastructure, streaming, advertising technology and business software. The agency is now part of Mod Op, and it builds its clients' media presence through media relations, brand positioning and storytelling.

Campaigns that raise a client's media profile

Client work covers media relations and campaigns that raise the profile of a company in its market. The site gives examples from its client list. One is work for an ad-tech platform built for television advertising, where the agency worked to raise the platform's media profile around television advertising, a fast-changing field that the firm says needs a new advertising strategy. Another is an event software company that used an all-female event to highlight the imbalance in business event speakers and to expand its brand footprint. A third is a European cybersecurity provider, where the agency helped build recognition for new business products and for its use of data and artificial intelligence. Other named clients include a sales technology provider, an enterprise customer communications software firm, a reader-engagement technology company and a media asset management platform.

Awards strategy and industry recognition

The agency treats awards as part of a PR plan, deciding early which achievements, leaders and stories a client should put forward. Its site argues that industry awards matter especially for B2B brands. A New York chapter of PRSA and the Ragan PR Daily Awards recognized its work for a sales technology client.

Crisis communications and executive profiles

The firm advises on crisis communications, offering commentary and guidance on handling PR during service disruptions. Its own commentary has covered the public response to a major cybersecurity outage. Executive profile programs support leaders who want to reach the C-suite, on the basis that a strategic PR program can add real value for ambitious business executives.

Content marketing and thought leadership

Beyond media relations, the firm offers content marketing built around the audiences that matter most to a company, usually customers and other stakeholders. It describes blog posts, bylined articles, videos and images as ways to attract and engage those audiences over time. The firm also publishes its own views on how PR is changing, including the role of new tools such as AI in the work of PR teams.

Crenshaw Communications is a New York PR agency that specialises in technology companies, and is now part of Mod Op. Its clients tend to work behind the scenes of the internet, in areas such as cloud, streaming, advertising and business software, and it builds their media presence through storytelling.

What Crenshaw Communications does

• Tech public relations: media relations and brand positioning for technology firms.
• Brand awareness campaigns: work such as raising the media profile of the ad-tech platform Innovid.
• Awards strategy: planning which achievements, leaders and stories to put forward for industry awards.
• Crisis communications: commentary and advice on handling PR during service disruptions.
• Executive profile: PR programmes that support leaders aiming for the C-suite.

Who it serves

B2B technology brands; named clients include Innovid, Bizzabo, Fractal Analytics, Smart Communications and Chili Piper.

Key facts

• Based in: New York
• Parent company: Mod Op
• Recognition: named in the New York Observer's PR Power List Honor Roll for 2023, and recognised by PRSA New York and the Ragan PR Daily Awards