There’s nothing like starting off the year with a bang Our team was delighted that we were named in the New York Observer’s annual PR Power List Honor Roll for 2023 The listing calls us “longtime tech PR pros whose brainy clients power the back-end of the internet, cloud, streaming, and advertising ” Well said
Everyone’s talking about ChatGPT, including most of us who work in public relations Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in […]
The value of a strategic PR program isn’t always obvious to an organization’s leadership But the impact of public relations is most relevant to those in that C-suite – whether they realize it or not A C-level role offers plenty of opportunity as well as distinct challenges for decision-makers, especially in an uncertain economic climate […]
Optimizing The Aftermarket Supply-chain challenges cost time, money, and customer good will Stockholm-based Syncron is the only aftermarket service provider that focuses exclusively on service parts management and pricing for the world’s leading manufacturers Syncron’s SaaS solutions enable companies to transform their aftermarket service operations to dramatically increase profitability, cash flow and customer loyalty We […] Helping Creative Collaboration Flourish WeTransfer, the cloud-based global file sharing service, provides a creative and inspiring space for people to share files without the complications of logins, signups, or banner advertising After exponential growth in Europe, the Amsterdam-based WeTransfer has set out to conquer the United States We help call attention to WeTransfer’s elegant and […] Streaming media is more popular than ever, and 82% of households will adopt connected TV by 2023 The rapidly changing TV landscape means that brands need an entirely new advertising strategy for television As the only independent, omni-channel advertising, creative and analytics platform built for television, Innovid is positioned to shape TV advertising both now […] Business Events Are Powerful When event software leader Bizzabo discovered that nearly two-thirds of all business event speakers are male, it decided to host an all-female event for Women’s Empowerment Day That’s just one differentiator that we helped Bizzabo’s extraordinary leadership team spotlight to expand its brand footprint In a digital environment where brands compete […] Harnessing AI’s Power Corporate investment in artificial intelligence is exploding But how can businesses maximize the AI investment? Fractal’s AI solutions empower companies and governments to generate meaningful insights faster, enhancing decision-making across the organization Our team helps showcase Fractal’s work in CPG, financial services, pharmaceuticals, public health and safety, insurance, telecom, and retail -We’re […] Making Conversations Smarter For major businesses, interactions with customers and partners have become more complex, and most recognize that customer communications increasingly takes place in an interactive and real-time context As a leader in CCM, Smart Communications helps the world’s largest enterprises, many in highly regulated industries, communicate with their customers better and more efficiently […] In Cybersecurity, Innovation Counts Finnish cybersecurity provider F-Secure has a strong portfolio of consumer and corporate products and is well known in Europe Our team has helped it expand visibility for new B2B products and services and build recognition for its use of data and artificial intelligence Stories like a Wired feature on its discovery […] Delivering Reader Engagement Media audiences today are fragmented Publishers have been losing viewers to mobile content, listicles, short video and content “recommenders” that offer monetization at the expense of user retention Until Arkadium Arkadium delivers interactive, engaging content at scale, helping the industry’s leading publishers boost traffic and drive revenue We’ve helped Arkadium build its […] Managing Global Media Assets Global businesses spend millions to create top advertising content, but as much as one-third of marketing assets can go unused UK-based Adstream works with 7,000 global agencies and brands to manage all-important TV, video and other media assets and to enable creative collaboration and efficient distribution of marketing content Following its acquisition […] Making The Workforce More Colorful Business partners Porter Braswell and Ryan Williams founded diversity recruiting platform Jopwell after working at Goldman Sachs and realizing that most minorities lack the opportunities they have had Today Jopwell connects high-profile technology and corporate employers with black, Latino and Native American candidates from across the U S Our team helps […]
range of PR and communications services to help client organizations reach their goals. Why Does a PR Firm Offer Content Marketing Services? For our clients, a content marketing strategy typically means the creation of various forms of content developed to be relevant to a company’s most valuable audiences, usually customers and stakeholders Skillfully crafted blog posts, bylined articles, videos, images, and more can help the organization attract, engage, […]