Border West Marketing

Austin, Texas has plenty of digital advertising agencies, and Border West positions itself as one that works for owners who have been priced out of serious online marketing tools. Its stated aim is to offer complete online strategy to any business with the drive to grow, in any location and on any budget, and it says campaigns run without long-term contracts.

Google Ads for businesses that need to be found

Much of the site is given over to pay-per-click advertising. The agency's argument is that Google runs the largest advertising network in the world, that reaching the top of the organic results is very hard in competitive industries, and that paid ads let a business aim at a searcher's location, demographics and intent. It also makes the point that a customer won by a competitor is one fewer for you, and it begins with a competitor analysis to show where a client stands against others in its field.

Matching tactics to the kind of business

Border West says the right mix depends on what is being sold. For products it points to display advertising, ecommerce strategy, email campaigns and social media ads as a combination that can pay back best. For service firms it favors search work. The site has separate sections on retailers, on ecommerce and on contractors, each describing how online advertising is meant to work for that kind of business.

Local leads for the trades

For contractors the agency separates the two main search channels: search engine optimization to put the website in front of people, and pay-per-click advertising to solve a specific, immediate problem for a searcher. The two are used together to bring in local inquiries for trades and building firms.

Search engine optimization and wider digital work

Beyond paid search, the agency offers search engine optimization to lift a site in organic results, and describes digital marketing in general as hundreds of computer-based ways to put a brand in front of potential buyers, drawing on mobile apps, display advertising and other digital channels. It points to the size of the local competition in Austin as the reason a client needs people who know which formula suits an industry.

Border West Marketing is a digital marketing and sales agency in Austin, Texas. It runs online advertising and search campaigns for businesses of different sizes, both local firms and those marketing nationally. The agency says clients can work with it without a long-term contract.

Services

• Google Ads and pay-per-click: search and display campaigns targeted by location, demographics and search intent.
• Search engine optimisation: work to lift a client's website in organic Google results.
• Local lead generation for contractors: combined SEO and PPC campaigns aimed at trades and contracting firms.
• Retail and ecommerce marketing: online advertising for shops and online stores.
• Competitor analysis: a starting review of how a business compares with rivals in its sector.

Who it works with

The agency serves contractors, retailers and ecommerce businesses, and says it works across industries and locations in the US.

Key facts

• Based in: Austin, Texas
• Contracts: campaigns run without long-term contracts