Border West Marketing - Digital Marketing Company
Border West Marketing
Committed to Growing Your Business Every business owner wants their company to succeed, grow, and increase revenue Unfortunately, many of the tools they need are out of reach Border West knows that those tools should be available for every business owner that has the drive and ambition
That’s why we provide complete digital marketing services and online strategy that works across all industries, in all locations, AND WITH ALL BUDGETS!
Building the Foundation If your goal is to get more business through advertising, you can’t ignore Google Through their behemoth search engine, which reaches pretty much everywhere, they’ve created the largest ad network in the world Their display network alone reaches on over 2 million websites around the world! Google’s yearly revenue from Ads is in the billions, and growing massively This is because it can provide strategically targeted advertising that you can’t get anywhere else
They’re so massive that they’re completely redefined what it means to look something up You just Google it
Being able to put your business on the receiving end of that is extremely powerful
Due to it’s effectiveness, getting your website listed at the top of Google is ridiculously difficult in most industries This is true for pay per click ads as well, in areas with any competition
Even if a business is listed fairly high up on a Google search, the website listing is nothing more than a storefront It provides a basic description of what’s inside, but not much more
With PPC ads, the ability to target a searcher’s location, demographics, and intent is precise SEO for contractors can show people your website PPC for contractors can solve a detailed and specific problem
The biggest reason why you need Border West to manage Google Ads for your business is this: if you’re not sitting at the top of Google searches, one of your competitors is There are only so many potential customers for your industry Every one someone else gets is one less for your company
Start with a Competitor Analysis and we can see exactly where you compare in your industry
In Austin, Texas digital marketing agencies are very abundant Some of the biggest online advertisers in the world have locations here, along with dozens of up and comers
With the continued expansion of the internet, it seems everyone is trying to get a piece of the unlimited money making opportunities it provides Businesses are anxious to harness its power to sell more goods and services The best digital marketing agencies are in a never-ending race to obtain more knowledge and clients
So what exactly is this magical formula so necessary for online success? Loosely defined, digital marketing is hundreds of computer related ways to get your brand in front of more potential buyers online The actual definition, courtesy of Wikipedia, is “the marketing of products or services using digital technologies on the internet, through mobile phone apps, display advertising, and any other digital mediums “
So what’s going to work best to reach customers in your industry? This answer is usually a combination of several different strategies That’s where an online advertising company like Border West can prove invaluable
Our expertise and experience affords us the ability to know the proper formulas For products, a combination of display advertising, eCommerece strategy, Email Campaigns, and Social Media Ads can provide the best return on investment For service industries like movers, a local content based campaign with Search Engine Optimization and pay per click ads will provide the foundation Display and Social Media Advertising are strong supports
Providing digital marketing in Austin, and throughout the United States, has given us a strong grasp on budget efficiency Border West strategically disperses advertising budget funds with surgical precision for maximum results! “Our siding-repair business is located in the fast growing city of Austin, Texas and just like our city our business needs paralleled growth Border West Marketing has helped Premium Co with brand awareness and is always available for any questions that may arise As a contracting business it has been convenient that Border West employees have experience in projects such as building, fences and decks, and demolition work Border West Marketing has always proven great efficiency and communication Not only are they good at working with established marketing methods but also are willing to try innovative methods In such a competitive market everyone has their niche and Border West Marketing definitely gives a tailored service with the utmost professionalism ” PREMIUM SIDING & PAINTING COMPANY
While this question certainly varies between industries, it’s safe to say nobody gets a free ride anymore It’s true, there are still niches that are so new and/or rare that even the simplest website and a few keywords will suffice But online retailers will come out of the woodwork to jump on board any new product or idea that makes money
It’s nearly impossible to run a successful business today without a strategic online marketing plan Without it, your business will be missing out on immeasurable opportunities And often, when hard won sales come, it’s impossible to replicate the formula that created them
Border West knows how to increase online sales in nearly any industry Our formulas are based on experience and our success is multiplied with excessive diligence We constantly optimize, test, and improve campaigns to keep our clients’ sales continually increasing
The relationship between digital marketing and eCommerce is completely intertwined It goes without saying that selling retail products online require a moderate level of web proficiency But when that level of proficiency determines your income, it’s best to find an online advertising agency has experience
The client in the above images offers a seasonal product that mostly sells at Christmas In the 2018 figures, the client was operating on a very minimal budget and little expertise In the 2019 figures, Border West managed digital marketing for the client in all areas This included Google Ads, Bing Ads, Google Business/Maps, Content Creation and Blogging, Email Campaigns, Social Media Management, and Facebook Advertising We also created all advertising copy and designed all emails
I’m sure you can imagine, based on traffic, there was a huge increase in sales in 2019 Overall return on investment was very high Also, managing the social media, content creation, and brand awareness has become a year round job
It’s safe to say, if you’re eCommerce business is going to be any more than a hobby, there is going to have to be a strategic plan in place Starting off with a detailed competitor analysis will help set a foundation for that plan After that, deciding on budgets and delegating tasks will be much easier Many products will require simple SEO and a minimal online advertising budget Other areas, like those related to the hyper competitive energy efficiency industry, are going to require a more intense strategy
“I highly Recommend Border West Marketing They are professional, skillful, effective, efficient, talented, designers and you will be happy with the service you get The results for our company were amazing and done in a couple of days I was very Impressed, not to mention the prices are unbeatable Totally worth it! Thank You Border West Marketing ” LOS AMIGOS GOLF COURSE
for Contractors
Digital Marketing
Advertising
Search Engine Optimization
