• Marketing Mix Modeling & Planning

Dare to do more

with your data

Use ScanmarQED’s Marketing Analytics and Planning software for better budget allocation, more accurate demand forecasting and optimal marketing mix planning.

We automate data analysis, saving your time by allowing instant access to insights and empowering you to drive business growth.

Evaluate and track the impact of your advertising and brand-building campaigns

Quickly build advanced marketing mix models that quantify marketing ROI

Forecast demand swiftly Analyze and optimize pricing and promotions *Experience2Go provides you with the insights to identify problem areas with your customer interaction so you can quickly remedy these. It allows you to feedback aggregated customer comments to the salesperson or team in question, and add action standards or dynamic benchmarks to show how they perform compared to their colleagues.

Marketing Analytics, Forecasting and Planning

Our Marketing Analytics, Forecasting and Planning software build marketing mix models at scale, optimize portfolio spend in minutes, and process thousands of respondent-level data feeds per week

Our analytical software applications run on top of a collaborative data and knowledge platform that ensures quality data, meaningful data integration and enriched business insights This enables your company to easily share knowledge, and promotes better and faster decision-making

A flexible solution for wherever you are in your analytics journey​

Our solutions provide flexibility, transparency and focus on continuous improvement and insight creation

Do it for you

Fully managed solution Our experienced team can run the process for you from end-to-end; handling the data, maintaining and servicing your platform and delivering you actionable recommendations ​

Do it together

Hybrid solution We help you build an in-house capability, relieve resource bottlenecks or provide an external sounding board with 100% transparency and control

Do it yourself

Internal capability If you are looking to create an internal solution you can use our tools We provide technologies, extensive training and technical support

How to build an

in-house Marketing Mix Modeling capability

Why your Agency should be offering Marketing Mix Modeling

Converting retail data into actionable insights to make better decisions

“If we had to do the same work without the QED tools, we would need at least 10 people, instead of 4.”

“I love the copy and paste function to export tables and charts in Excel, but I think the best feature is the direct view on response curves, brand painting and contribution.”

“We are extremely impressed with the breadth of functionality and ease of use available, in comparison with competing products we have evaluated.”

Global Market Research Agency

“We believe that MarketingTracker5 represents the most compelling solution we have evaluated to date.”

"The guided analysis and tailor made dashboards let us focus on analysis and insights instead of data and information. The end benefit is that our commercial teams have more focus on the business and can pursue additional opportunities."

Consumer Insight Manager at JDE

“Marketing mix modeling can be very expensive and time-consuming. With the ScanmarQED software and its unique AI engine, our clients can build accurate marketing mix models at a fraction of the cost - and the results are highly reliable. This is an ideal solution for companies looking to streamline their MMM analyses across their portfolio and markets”

“ScanmarQED offers a user-friendly, easy-to-navigate platform with a clean, intuitive interface. The platform is backed by a responsive team which provides prompt support when required, and an industry-leading e-learning programme, resulting in competent and confident users. All in all, a great choice for any organisation looking to create an MMM capability”

Director of Analytics & Research

Dare to do more with your data

A leading global player in Marketing Accountability software

We are located worldwide

The only holistic Marketing Accountability software that enables any brand owner to be enlightened by the impact of their decisions — on both past and future business outcomes