Light up your Omnichannel business

Products that power omnichannel

Revenue maximized for linear, addressable, Digital, OTT, Mobile and more

Optimize omnichannel campaigns with guaranteed delivery BIAnalytix Planner™ maximizes ad revenue opportunities by optimizing omnichannel campaigns and proposals across all advertising platforms through maximum inventory utility, precision pricing, and enhanced audience use It assures that business can be booked and delivered according to the guarantee

Maximize inventory monetization for efficient yield management BIAnalytix Inventory™ maximizes the value of audiences and advertising opportunities by aggregating inventory across all delivery platforms to enable allocation decisions and inventory optimization It resolves questions of how much inventory is available to sell? And, what is the best way to monetize all inventory?

Accurately forecast budgets using omnichannel modeling BIAnalytix Scenarios™ integrates advertising sales opportunities with content monetization strategies to maximize omnichannel revenues and transform business models for enterprise growth

Advanced dynamic pricing across all delivery platforms BIAnalytix Rate Card™ maximizes an organization's omnichannel revenue opportunities automatically Using a dedicated machine learning engine, it automatically generates omnichannel rate cards based on sales demand pressure, seasonality, and inventory availability that compliments classic rate management strategies

Enable omnichannel workflows with AI for Media™ BIAnalytix Platform™ is a unique data-driven technology that instruments, measures and displays the performance of the entire media enterprise It enables accurate valuations of advertising and content inventories, enhancing the use of audience capacities while optimizing campaigns across all platforms to maximize revenues with machine intelligence

Consolidated client billing for a single accurate invoice BIAnalytix Billing™ streamlines media billing operations by creating a single verifiable invoice from all transactional sales systems, generating accurate postings to financial systems for all advertising business, and delivering a self-service portal for clients to view their invoices on-line

Enrich content value by leveraging all audiences BIAnalytix Content™ powers the media industry and is a media organization’s largest asset, as well as its biggest risk BIAnalytix Content™ enables an organization to optimize delivery platform economics, acquisition costs and production investments to ensure the maximum return on investment (ROI) of content assets

Solutions that maximize media revenue

Solving the most intricate omnichannel challenges

INTEGRATED CRM TOOL WITH DATA WAREHOUSE INFORMATION

A client needed to integrate consolidated corporate information to provide order, budget and invoice information to their CRM system

Decentrix provided a detailed granular integration with the client's CRM system, providing aggregated sales, budget, and invoice information As a result, the client now has a sales reporting platform that is consistent with all contributing workflow systems, and uses this capability to drive CRM performance reporting BIAnalytix Planner™

EMPLOYING MARKETING SPOT INFORMATION AGAINST TRAFFIC VERIFIED

Challenged with disparate sources of information, one containing marketing spot data and another with spot verification information, a client needed to analyze viewership associated with verified spots

EMPLOYING MARKETING SPOT INFORMATION AGAINST TRAFFIC VERIFIED SPOTS

Decentrix determined the necessary logic required to tie the two datasets together and produce a framework for interactive investigation and analytics As a result, comparison of verified aired spots with marketing data enables specific demographic viewership to be determined BIAnalytix Planner™

USING NEAR REAL-TIME TRAFFIC DATA TO DETERMINE UNSOLD AVAIL PERIODS

The discovery of spot information changing too quickly to use the nightly unsold avail information led a client to seek ways of decreasing the refresh timeframes for unsold spot avail periods

Decentrix reduced the consolidated avail positions from 18+ traffic systems to a 30-minute cycle compared to the previous 24-hour refresh providing near real-time avail information This has led to more accurate orders and support of better decisions for sales activities internally and for partners BIAnalytix Planner™

DATA EXTRACTION FROM ECLIPSE TRAFFIC AND BILLING INSTEAD OF EDA

Frustrated by speed, timing lags, insufficient detail, data integrity and cost of the traffic vendor's reporting solution, a client sought a more efficient way of consolidating their data for robust reporting

Decentrix developed a fast-extract capability from the traffic system to enable data to be loaded into a facility that enabled rich reporting without timing issues on a high-frequency basis without impacting the performance of the operational system The client was able to save significant costs related to unnecessary licensing, support and IT infrastructure without attendant data synchronization and integrity issues BIAnalytix Planner™

A CAMPAIGN PLANNING TOOL WITH OMNICHANNEL OPTIMIZATION

The complexities of omnichannel advertising sales challenged a client's account executives to construct deals in a manner that minimized inventory waste across all delivery platforms, delivered on the contracted guarantees, and without sales channel and operational conflict

BIAnalytix Planner™ was deployed enabling the precise planning and delivery of household targeted addressable advertising It was delivered as a service, on time with a fixed budget BIAnalytix Planner™ has delivered double-digit inventory efficiency with corresponding revenue lifts The success of this transformation is being extended to support the operator’s remaining linear and non-linear advertising inventories BIAnalytix Planner™

POLITICAL AND Q4 DELIVERY CHALLENGES