iOne Solutions, LLC

Companies that want to know what their websites, apps and campaigns are achieving turn to iOne Solutions, LLC, a digital analytics consultancy. The firm settles which measures a client needs, installs the instrumentation that gathers the data and turns results into reports people can act on. It is privately held, and its consultants have more than twenty years of experience with digital analytics for large organizations.

Deciding what to measure

Work starts by identifying key performance indicators that fit a client's goals, then defining the measures and metrics behind them. The team plans and implements data collection and reporting, and it builds a strategic roadmap aimed at improving digital services and brand awareness. Business requirements are written in detail before any analytics solution is built.

Dashboards, segments and custom tags

Once requirements are set, iOne designs digital analytics solutions and builds custom dashboards, segments, dimensions and measures. It writes custom JavaScript tags, implements and validates tagging, and tunes the analytics environment for performance and best practice.

Testing, keywords and campaign review

Analysis covers baseline performance, visitor segments, click-through rates and the conversion rate of online campaigns. The company runs A/B tests and regression analysis, checks which search keywords bring visitors to a site or app, and judges which paid search engines are most effective. Weak keywords are reviewed and acted on, and site performance is improved so that products and content are easy to reach.

Adobe, Google and Webtrends expertise

The company is an Adobe Solutions Bronze-level partner and a Webtrends solution provider partner. Its consultants have worked mainly with Google Analytics, Adobe Analytics and Webtrends, building analytics infrastructure for enterprises in banking, insurance, healthcare, media and education, including several Fortune 500 corporations and academic institutions.

Reporting across digital channels

Reporting covers every digital channel, with KPI dashboards and campaign tracking that link conversions back to their sources. The company describes its method in three phases: plan and design, implement and test, and report and use.