Brand experiences that spark real moments

Our Goodwood Festival of Speed was the perfect backdrop to showcase the beauty and power of Rolls-Royce Black Badge.

We moved outside the rectangle of traditional OOH to create 3 mega, Cannes-nominated billboards

Connecting with your audience and nurturing that relationship with the next generation of brand fans is crucial
And brand experiential marketing offers a truly unique opportunity to do this because one-to-one communication and the chance to participate intimately with the brand can be one of the most powerful ways to engage
When executed well, brand experiences form lasting memories with your audience, which means they’re way more likely to share their experiences on social
And the drive to sales can increase exponentially too
The power of a positive brand experience
Our highly successful Rolls-Royce’s activation at Goodwood Festival of Speed was a case in point
Consumers stepped into a quintessentially English garden before sitting back in the new Black Badge, fully immersing themselves in the rich heritage of Rolls-Royce
The award-winning brand activation was not only the fan favourite event of Goodwood but it also helped secure a highly successful year for Rolls-Royce

Experiential pushes what’s possible with OOH

Out-of-home media, whether static or digital, connects with customers in the real world
And done well, can prove incredibly successful
26% of people visited a store as a result of engaging with an OOH ad
What’s more, if you add an experiential or interactive element to OOH, you get an even more powerful engagement
Outdoor projection mapping, fly posters, street murals and experiential billboards all deliver more interactive and memorable campaigns
We took TikTok to the streets … and Cannes
To maximise engagement for their Learn on Tik Tok campaign ENERGY co-created 3 mega murals in 3 cities across the UK
The humorous yet educational designs, featured fun facts that played into the iconic site locations
And got the exact attention we were looking for, from our audience …and the judges at Cannes

Feel free to drop by for a chat or ping us an email. We’ll stick the kettle on.

T: +44 (0)207 993 3838
E: hello@thisis.energy