ENERGY

Experiential campaigns from London

Based in London, ENERGY plans brand experience campaigns across the UK. It builds real-life moments that customers can feel, talk about and remember, and it offers the experiential and special out-of-home campaigns a brand may need. The agency says it works with brands in almost every industry, and it presents its purpose as shaping how consumers see a brand through experiences that stand apart from ordinary advertising.

Outdoor work with an interactive element

ENERGY also works in out-of-home media, adding an interactive or physical element to billboards, murals, projection mapping and fly posters. The agency cites research that fewer than one in five people remember an advert the next day, and it argues that a physical experience leaves a stronger impression than a standard advert. Its outdoor billboards were nominated at Cannes. For a TikTok learning campaign it created three large murals in three UK cities, with humorous designs built around facts tied to each location.

Rolls-Royce at Goodwood and a 5G race track

One of the well-documented projects is an activation for Rolls-Royce at the Goodwood Festival of Speed, where visitors stepped into an English garden before sitting in the new Black Badge model. ENERGY describes the event as a fan favourite at the festival and says it helped the brand have a strong year. Another project was a 5G-powered virtual reality race track built for OnePlus. The agency reviews campaign data in detail, so that tactics which work can be repeated and those which do not can be dropped.

Measurement and return on experience

Data sits at the centre of the agency's approach. ENERGY says it sets results and return on investment as targets from the start, then studies, tweaks and tests tactics until it finds the method that gives a brand the strongest results. Because campaigns are examined in detail afterwards, the agency can repeat what works and drop what does not. Its clients can expect experiences that are measured against the outcomes they were built to deliver.