LE1 Web Design

Gain a better understanding of your customers’ emotions and behaviours with our advanced Biometric User Experience Testing Service

Get valuable insights from eye-tracking, and facial expression tests run on your buyer personas in real-time

Transform Your Return on Marketing

Working with our clients we audit, analyse and action conversion optimisation When people visit your website, it is essential that they are turned into customers This conversion process is driven on-site, so your landing pages need to be fine-tuned Your landing pages should lead your visitors on the swiftest route towards becoming a paying customer

• Improve low conversion rates
• Turn traffic into conversions and sales
• Increase conversions on Google Ads
• Reduce cart abandonment rates
• Get more users through your website’s checkout The aim of CRO is to turn more of your eCommerce and website traffic into valuable sales and enquiries

Turn Visitors To Customers

Great PPC Campaigns are based on conversions

Is it time for a fresh approach to deliver higher return on Ad spending? While your SEO strategy may take time, PPC can give you faster visibility online

Managing Google Ads can be time-consuming Analysis, alterations, keywords, bidding, audiences This all if not tracked regularly can quickly drain your marketing budget

Our Leicester based eCommerce agency has experience managing Google Ad campaigns of all levels, including Search, Shopping and the Display network This adds reassurance for you that your advertising budget is in good hands, and we endeavour to increase your Return On Investment

CONSULTANCY & STRATEGY SUPPORT FOR YOUR DIGITAL MARKETING TEAM

Conversion optimisation starts with reviewing your strategy & tactics, if these are wrong your conversion rates will be low A few website changes won’t make significant impact

Not sure how to design your experiment? Let us plan it for you! Book A Free Consultation Long-term, sustainable results with a measurable difference to your brand's lifetime value The below examples are in the typical order you should be working on with CRO and biometric user research last to find a deeper analysis and opportunities missed with traditional optimisation methods

(1) Conversion Rate Increase after traditional CRO

(2) Revenue Increase after UX Audit implementation

(3) User Flow To Basket Increase after Biometric UX analysis +extra 14% conversion rate

WHAT’S HOLDING BACK YOUR DIGITAL MARKETING RESULTS?

“I’ve tried HotJar & Analytics but still can’t work out why sales are low?”

“I’m promoting my products, but want to make it more cost-effective.”