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• A lack of website content needed to drive organic traffic Whether you prefer red, white or rosé, you’re sure to find what you’re looking for in Napa Valley Long known as one of the premier wine-tasting regions of the country, Napa attracts hundreds of thousands of wine connoisseurs and enthusiasts each year

While it’s no doubt Napa’s outstanding reputation helps attract these wine evangelists, the team at Visit Napa Valley is equally important to driving tourism to the region From social media posts to various digital marketing campaigns, it’s the DMO’s job to market Napa Valley and its surrounding areas to as many wine lovers as possible A big part of its digital marketing strategy is search engine optimization (SEO), which involves optimizing certain pages of a website in order to increase their chances of ranking on the first page of a Google search for a particular term

Over the past few years, the team has worked hard to steadily increase their organic traffic with the help of Simpleview’s SEO analysts

It’s All About Best Practices

Visit Napa Valley is a textbook example of what happens when you pair a great DMO team with a talented SEO analyst Together, the two entities have worked diligently over the last three years, finding new and creative ways to increase organic traffic to the Napa Valley website, and claiming some big SEO wins in the form of Featured Snippets

For Karen, one of the most important goals was to establish the Visit Napa Valley website as the authority on everything related to Napa Valley tourism, which has been key to obtaining users and increasing organic rankings From adding long form content to optimize for voice search to reconfiguring the site to create a better user experience, the Napa Valley team strives to stay on top of SEO best practices at all times

As a result of those efforts, the Visit Napa Valley website has seen a 24 percent YoY increase in organic search traffic and a 20 percent increase to its Hotels page In addition, they’ve driven tens of thousands of organic sessions to brand new pages in the last year alone