The Why & Co. was founded in 2019. We are helping organizations to find the right strategies in order to reach with their products and services to the right markets and customers. We are focusing on each decision on finding "why"​ or sometimes "why not"​ to do something which will be profitable for organizations. We are combining Data Analysis, Researches, Insights and Design Management in order to deliver powerful Strategies and Innovations. Our main advantages are flexibility and agility. We are working in small teams in order to develop a project and bring added value to our customers.