Reactive Reality

Reactive Reality (RR) has developed an advanced and proprietary augmented reality (AR) engine that converts standard 2D photos into accurate 3D models in a matter of minutes. It works for a wide range of objects, the processing is highly automated, and everything runs on a smartphone. The technology is unique in the market because the resulting 3D model is photorealistic, and the capturing process scalable.

Users are able to experience products virtually in 3D before buying them, which drives sales conversions, lowers return rates, and increases basket sizes, user engagement (e.g. session length) and retention (e.g. users returning). Users can experience products in the following ways:

3D Avatar Generation & Body Measurements

RR’s technology allows users to generate a 3D avatar of themselves on their smartphones. Our novel image-based approach makes 3D avatars photorealistic and avoids the artificial look of other technology. Users can add animations to their avatars such as standing in different poses and even moving around. 3D avatars will allow users to immerse themselves in their favorite movies and video games, pose on a fashion runway, visit future travel designations, and track body changes.

Fashion Try-On

RR’s technology allows brands and retailers to generate photorealistic 3D models of their products in an efficient manner, capturing fine details such as wrinkles, fabrics and furry material. They can be placed on product detail pages, or even be used for virtual try-on applications (e.g. on the user’s 3D avatar).

Furniture Placement

RR’s technology works for all types of furniture products with different surfaces. This results in a wide range of use cases, such as equipping your kitchen, decorating a dinner table, designing your patio, or building an entirely original room in augmented or virtual reality. Users can add 3D models of products such as food, electronics, plants, and accessories to these scenes.