Cortex a.s.

Customer data, loyalty programs and direct marketing services are the work of Cortex a.s., a Czech company that combines software, a communication center and print production in one business. For more than twenty years it has run loyalty programs for its clients, and the company describes a large team of people with specialist skills in direct marketing.

CareCloud, a platform for customer data and CRM

CareCloud is the modular platform the company has developed for business-to-consumer relationships. Its customer data platform gathers information from every point where a customer makes contact, such as purchases and interactions, and builds lasting profiles from it. The company says the system helps a business get to know its customers, analyze their behavior and anticipate their needs. The platform is built by the company's own programmers, who have been developing it for more than twenty years.

Segmentation, automation and campaign analysis

Marketing teams that use CareCloud get tools for segmenting customers, preparing campaigns and analyzing the results, along with automation and omnichannel campaign creation. Personalized communication is delivered through applications integrated into the platform. The company says these tools help marketing spend return more, because campaigns can be aimed at the people most likely to respond.

Loyalty cards, membership cards and smart cards

Plastic loyalty and credit cards are presented as a means of building retention among regular customers, and also as a way to win new ones. Smart cards can carry a discount, a bonus, an identity or an entry ticket. The company offers a wide range of specialist card types and recommends the one that fits a particular client's needs.

Personalized print and lettershop work

The print business personalizes variable data on a wide range of media, including paper documents, envelopes and plastic cards. Its digital print work includes color personalized data and large-format printing of banners and other media. The lettershop service sits alongside the printing and card production in the same site.

Loyalty program administration and the call center

Loyalty program administration is a central service. The company runs programs for clients using its own staff, in close and continuing cooperation with each client. Its inbound and outbound call center works in several languages and can take on part or all of a client's customer service and technical background work. The company says its GOPASS scheme, which runs on CareCloud, received a CRM prize at The Loyalty Awards in 2015.

Who the work is for

The company says its clients include businesses in retail, pharmacy, hotels and gastronomy. It also says the platform can serve a business with a single employee as well as a multinational corporation, because the system can be scaled and adapted to the size of the operation.