As one of the first cloud-based SaaS platforms to support affiliate marketing, our mission has evolved since our founding in 2009. Today, we support the growth of every performance partnership that marketers and their teams want to manage. In the past few years, affiliate marketing has expanded and evolved into a larger category called partner marketing. This category includes traditional affiliate marketing but also includes business development relationships, influencers, content publishers, networks, and many other kinds of partnerships.

We believe that every business can benefit from better technology to manage marketing partnerships. And we believe this need extends beyond advertisers and affiliate programs. Ad networks, agencies, and publisher businesses are also managing partnerships at scale. TUNE’s partner marketing platform is designed to support the unique needs of these business models and make it easier for each to work with the others. This is why TUNE has never and will never compete with these models. Instead, we strive to open new opportunities for all of our customers to connect, integrate, and customize their partner marketing relationships.