We are a design consultancy specializing in innovation and human-centered design. We help bridge the gap between clients, users and their experience with products, services, and their environment.

Through design, we are able to address challenges on all scales, from developing new products and services to transforming the ways organizations do business. We provide end to end services from initial user-led research, prototyping, testing, and design delivery. Our experience and capabilities cover behavioral research and insights, digital and built environments, service design, experience design (UX/UI), training, customer strategy, and innovation.

Founded in 2003, Simplicity is a team of over 60 practitioners who work with over 150 clients. We have offices in Sydney, Melbourne, Brisbane and Adelaide (and are part of the DWS Group).