In 1998, five friends – Thomas Albert, Jakob Christensen, Peter Christensen, Ole Thrane, and Michael Seifert – founded Pentium A/S, a systems integration company focused on implementing websites built with Microsoft technologies. Thrane, after developing one website after another, decided to write a script to automate aspects of the process. He didn’t know it then, but he had just written Sitecore’s first code.

While implementing websites, the team began to imagine a better future for digital marketers: What if marketers could deliver meaningful and engaging online brand experiences without leaning on developers? The next year, they released the first version of Sitecore – a new way to manage digital content. In 2001, the Sitecore Corporation was founded, with Seifert as the CEO, and Sitecore began taking the content management system (CMS) market by storm.