We’re an advertising agency with an addiction. But ours isn’t the type of dependency usually associated with our industry.
When clients give us their hard-earned money, a sense of fiduciary responsibility overcomes us. We need to sweat that cash and grow it.
As obsessions go, our focus on generating quantifiable results means we might not fit the mold of conventional ad men and women (although we do use colorful language and some of us probably drink too much). But the creativity, passion and purpose we exhibit in the pursuit of marketing ROI make for happy people and happy clients.
It also speaks to our name. Rogerwilco: We hear you. We understand you. We will comply.
Back in the early 2000s an Afrikaner and a Scotsman met in a creche. Stories like that need punchlines. But this one’s no joke.
A few years after that first meeting – in 2008 to be precise – Jakes Redelinghuys and Charlie Stewart founded Rogerwilco. Over the past decade, the business has grown into one of the largest independently owned performance marketing agencies in South Africa.
Today, Rogerwilco Digital is a multi-award-winning Level 2 B-BBEE rated agency with a staff ownership scheme that has seen previously disadvantaged employees take up 51% of the company’s equity (including 31% black female ownership).
We work from offices in Cape Town and Johannesburg and service clients in the B2C, B2B and NPO sectors – while much of our work is for South African organizations, roughly a quarter of our revenue comes from international clients who have chosen to outsource their marketing requirements to South Africa.