About

Delivering tomorrow, today.

At Purepoint we…

**1- Understand you
**Every business has its own personality. Their own challenges. We understand software is just a tool – a means to an end. We build business solutions, but to do that we first have to deeply understand your unique needs and processes.

**2- Solve problems for people
**All organizations are about people at their core – from their customers to their suppliers and staff. So, people are at the center of every solution we build. Getting stakeholder buy-in and users engaged is pivotal to software success.

**3- Deliver solutions that last
**Solutions should stand the test of time. We achieve this with simplicity, support, training, and documentation. Software changes fast, but a good solution should transcend trends and stay nimble and adaptable.

**4- Hire only the exceptional
**Software powers the world and has the power to make or break entire projects and organizations. We leave nothing to chance, and that starts with the very first step of our recruitment process.

**Our Purpose
**Software-driven companies are the future.

As the industrial revolution did, the information revolution is rapidly changing the entire business landscape. Hardware continues to become a commodity. Workers are increasingly interconnected and asynchronous. Machine Learning and AI hold vast possibilities. Software is becoming ever more important to the everyday process of business. Companies that do not embrace software as a true core part of their solutions will eventually fall behind.

But, software, like the industrial machines that came before it, is only a tool. We understand that. Companies are looking to solve a problem. They are driven by people and processes. Thus, it is vital to get the right tool for the right reasons and to enable it to work in harmony with these people and processes.

As companies tend to engage in very specific practices, half of the challenge of delivering value through software is understanding the underlying business needs, customers and market it operates in.

We put this process right at the core of our company. Many software companies get caught up on technology itself or a checklist of features rather than striving to genuinely understanding the underlying business needs. The clear majority of customers are great at identifying their problems and explaining it within the context of their own industry. But they need support establishing digital strategies to solve these problems and achieve their goals. By guiding our customers, we help them avoid spending time and resources on building and buying the wrong things for the wrong reasons.

Our goal is always to help our customers get closer to becoming truly software-driven.