Pixformance Sports GmbH supports self-employed people, companies, and institutions in increasing their efficiency and effectiveness through the innovative use of technology to help them successfully redefine themselves in the health and fitness industry.
Our products are transforming the industry with trendsetting technology, sustainable strategies, and truly individual solutions.
We offer our customers the ability to use the training data of their members and patients to gain a strategic advantage over other competitors.
We innovate and digitize training methods, as well as a member and patient care, to significantly increase the sales and efficiency of our customers.
Valerie Bures-Bönström (CEO) is a co-founder of Mrs.Sporty, a Europe-wide successful chain of fitness clubs that has received numerous awards for its concept since 2005. In order to bring the Mrs.Sporty training concept to perfection, she set out to find a way to make the training highly effective and, above all, safe. The development of the innovative Pixformance software for functional training was the beginning of Pixformance Sports GmbH.
Since its founding in 2012, the company has continued to advance digitization in the international fitness and health market and has now opened two branches in Germany, Japan, the USA, and the Netherlands with more than 2 million fitness enthusiasts.