MarginFuel provides intelligent price optimization software that empowers rental vehicle operators to build profitable pricing strategies, on average delivering 6% - 10% revenue gains year on year.

Advanced forecasting and AI technology delivered in a seamless, easy-to-use interface that provides you with a competitive edge. MarginFuel is not a ‘race to the bottom’ automated approach to pricing, but empowering our customers with the ability to anticipate where the market is going, so you can react faster than your competitors and make the smart plays.