There is a historic shift in the way digital capabilities form a part of our lives – from the way we transact and pay, to the way we discover, shop and consume content, and how we interact across location and time with each other. Fueled by new technologies – this new era of digital transformation is capable of producing and deploying data in ways that are exceeding existing methods to manage and safeguard.

In these scenarios, every decision by your organization is made directly on behalf of the end-user, now and in the future. In the design of each step of a process or service, an organization is responsible for the path that the end-user and his/her data will follow.