EQ Works [www.eqworks.com] provides a smarter way to target customers using Location Behavior. Using first-party, location-based behavior signals, advanced data analytics, and proprietary software, EQ Works creates and targets customized, performance-boosting audience segments. Proprietary algorithms and data, combined with Artificial Intelligence, generate attribution models that connect consumer behavior in the physical world to behavior in the digital world, helping solve complex challenges for brands and agencies.