From a single slot machine in 1963 to being listed on Nasdaq Stockholm and holding gaming licenses in 11 jurisdictions, Betsson has come a long way. Today, we are a multi-national company employing some 1,700 people from 50 nationalities in 10 locations across Europe.

Betsson AB's headquarters are in Stockholm, Sweden, but the operational headquarters are in Ta'​ Xbiex, Malta. We usually refer to the operating subsidiaries as "Betsson Group"​.

Betsson’s operational subsidiaries’ vision is to deliver the best customer experience in the industry. We offer casinos, sportsbooks, and other games via gaming licenses in eleven countries in Europe and Central Asia. The business model is to offer gaming under multiple brands, including Betsson, Betsafe, Nordicbet, and Casinoeuro. The brands are operated on a proprietary platform, which is the core of the offer and the customer experience.

Being a responsible operator in relation to customers, suppliers, authorities, investors and other stakeholders is a cornerstone of our business. Betsson is a member of the European Gaming and Betting Association (EGBA), ESSA (Sports Betting Integrity) and G4 (The Global Gambling Guidance Group).