Today, the competition of most products is moving in the field of mobile and Internet communications. Products are complemented by online services, packaged online services, sold with online services. The consumer buys the phone and goes to a free entertainment portal or cloud storage for him. The refrigerator orders food via the Internet. The service on the investment fund website calculates the best investment option. On the pan marked the address of the site with recipes. For jeans attached to the site with video clips. The advantages of online banking for consumers are more important than the advantages of the bank itself.

Services automate work with clients, personalize services, deliver information and updates, entertain, service, expand the range of product features, inform about quality, collect consumer initiatives, give gifts. Online services are the advantages of products, create added value for them.

With services, the product is easier to sell, because they are real advantages, addition. They are not invented and appropriated, they really are. Services increase loyalty and provide repeat sales better than any advertising. Services capitalize on the company and products.