DemandWell

DemandWell (written Demandwell on its own pages) is SEO software built around scaling content production. It pairs automation with human input so marketers can research keywords, plan and publish optimised content, and see which work is paying off, with organic search treated as a longer-term growth channel next to paid ads.

Services

• Keyword research: a keyword foundation tied to company strategy, the marketing funnel and what people search for.
• SEO campaigns: tools to design, develop and launch search campaigns.
• Content workflow: a repeatable process for producing content, with AI handling routine tasks.
• Performance reporting: views of what is working, what is not and the next steps.
• Competitive benchmarking: comparing a website's standing with others in its industry.

Who it works with

The software is aimed at marketing teams, including those that have not invested in SEO before. It also runs a learning centre on SEO basics and hosts events such as the Sustainable Growth Summit.