Brandetour - Design Agency
Brandetour
Your brand is not a physical thing you can grasp or even something you can control It exists solely as the ideas and thoughts that your customers, and people who know of your business, percieve your company to be You can allow this group perception to emerge on its own or you can choose to influence the process by consciously developing a brand This conscious process is what we refer to as branding
Identifying and documenting the main attributes of your business is the begining of our branding process Our primary objective, through the touch points of your business brand, is to show your core values, personality, competitiveness, particularly unique features and substantial commitment Our designers and writers thoroughly research your target audience, to learn of their motivations, problem areas, and overall goals, so that they can better understand what it is that they need to prepare for your business
As we begin to understand these key characteristics and your target audience, we are able to being creating content and imagery that suits your brand We can then identify the behaviours and policies that reinforce your brand and adjust the ones that conflict with your overall brand Keeping your brand consistent across all platforms will allow your business to stand out against your competitors A strong foundation has now been created to begin the development of your marketing strategy on
Creating a brand is much more than just creating a logo for your business It's all about creating a visual identity, creating the personality of your brand, and finding your voice as a business Your branding has a considerable emotional impact on the decision making of consumers People frequently decide to purchase a product because of brand awareness, and simply because they have created an emotional connection with a particular brand
Branding and visual identity concepts are often used interchangeably, but in fact they are not the same Confusing these two terms can result in missed opportunities to connect with your consumers in valuable ways We will define both terms to help gain understanding and help you create more depth in your branding
There have been many efforts to define branding, but the subject of branding can sometimes be difficult to narrow down into one simple statement This quote communicates the general concept that branding goes far beyond your logo, and is actually largely made up of non-tangible things
When branding your local business, often times business owners will spend lots of time and money to create a logo, but neglect to invest in creating a complete brand In doing this, businesses are only completing part of the branding process
Visual identity and branding are two terms that are often used to describe the process of creating a brand for your business However, the two terms have different meaning
Visual identity is the aspect of branding that companies create in order to visually trigger certain feelings and experiences with the brand
This involves everything visual that your brand creates, such as logo design, fonts, images, and any other graphics you use to express your brand One major mistake business owners make is believing that branding is just creating a logo While this is part of it, branding reaches well beyond just the logo Your visual identity is the part of your brand that communicates your core message, ideals and commitment through anything that is visible
As mentioned previously, there are many different definitions of branding out there Most all of them are efforts to capture the complexity of the subject in one statement
Your brand consists of all tangible and intangible things that create the total experience someone has when they hear about or interact with your brand
It involves your visual identity, tone of voice, your brand commitment and your brand's overall essence The objective is to invoke the emotional involvement that you want from your customers
You may not evoke the emotions you want with your branding when you haven't fully developed your brand In the end, business owners often benefit from hiring a branding company to develop all aspects of the branding process
To build your business' best website, you must first decide the goals of your website, who you want to target and how to get the guests to take action For eCommerce, business, travel, produce, and many other sectors, we design and build mobile reactive websites Our website hosting is reliable and affordable We make a conscious effort, listen carefully and work consistently throughout the process–creating for an excellent website
Brand development is our specialty Illustrations, Photography, Copywriting, etc
Let us tell your company's story and make it a reality with existing and new clients Need posters or banners printed for an event? We have you covered Large Format Prints, Banners, Vinyl Decals, Window/Floor Graphics, and more Our design team can create captivating presentations for whatever you made need Custom PowerPoint layout, intriguing graphics and participant handouts
Whether you already have a website or are creating a new one, it is important to make sure your website is able to be found in your customers ' search results by taking the time to focus on Search Engine Optimization (SEO) practices Because Google constantly updates its formulas to deliver the best performance, it is important to change your SEO strategies to maintain and improve your rankings
Digital Marketing & Brand Specialist "I believe connecting the essence of the targeted brand identity with outlets available to digitally implement a solid online marketing strategy is the strongest plan for most businesses " A solid strategy should form the base for everything connected to the brand of your company Brandetour believes that strategy is what effects the outcome, we develop a plan and a clearly defined set of goals to each project or campaign
• RESEARCH & DISCOVERY
• SOCIAL MEDIA MANAGEMENT
• GOOGLE AD MONITORING
• EMAIL & TRADITIONAL MARKETING
• SEO (SEARCH ENGINE OPTIMIZATION) The planned visual aspect of branding that companies create is their visual identity Designed to invoke certain feelings and interactions with the brand, including the design of the logo, fonts, images and all of your brand visuals
• LOGO CONCEPT DESIGN
• LOGO USAGE VARIATIONS
• WORKMARKS / LOGOTYPE
Digital Marketing
Advertising
Search Engine Optimization
