Greentarget Global - Content Marketing Agency
Greentarget Global
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Introduction

Analyzing Biotech Reporting Practices Amid a Paradigm Shift in Corporate Governance

We collaborated with cutting-edge law firm Fenwick to craft a two-tiered survey assessing the marketplace reporting practices of biotech companies in light of a changing ESG landscape Our report of the results generated actionable guidance for industry leaders and stirred press coverage

Greentarget helps professional services firms create unique positions of authority.

We move audiences through the marketing funnel by helping clients participate skillfully and authoritatively in the conversations that matter most to their key stakeholders

2022 State of DEI Content

Business leaders are facing increased pressure to advance DEI goals In response, they seek more guidance from their law and professional services firms on how to demonstrate their DEI progress

Greentarget’s first-ever State of DEI Content Report draws from the perspectives of 200 C-suite executives and in-house counsel to understand what types of DEI content decision-makers are seeking, and the extent to which their outside firms are meeting those needs

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2022 State of Digital & Content Marketing Report

If the world seemed like a turbulent place three years ago, the COVID-19 pandemic and the economic, social and political upheaval that followed have ushered in a new era marked by volatility and a blistering news cycle

Our 10th Executive Survey found that top law firm CMOs and in-house counsel value trusted editors and established outlets that can sift through the noise and tell what matters most for them and their businesses

Join Greentarget’s Aaron Schoenherr and featured guests as they discuss the trends and developments impacting legal & professional services firms, communications professionals, and the news media industry

Why Your Professional Services Firm Should Engage With the Media – and How to Do it Right

Jennifer Smith, former WSJ reporter and current Director of Content at Greentarget,  explains how companies can earn credibility through thoughtful media relations

How Data-Driven Storytelling Helped Create a Communications Strategy Around ‘Forever Chemicals’

Learn how Greentarget helped a client establish themselves as an authority in a crowded subject area

Our team has delivered stellar results for clients in diverse industries.

Bringing expert counsel to sophisticated businesses

Counseling law firms for nearly 20 years

Deep experience in tax, audit, compliance and more

Creating winning PR strategies for companies in a rapidly evolving sector

Differentiating clients in a high-stakes, highly regulated industry

Counseling those who counsel the world’s most sophisticated businesses

Why We Do What We Do

We believe that the principles of journalism play a critical role in creating a smarter conversation

We believe that true authorities have a responsibility to participate skillfully in the ongoing conversation

We believe that in an era of rampant noise, great ideas and perspectives deserve to be heard

We believe that Greentarget has a responsibility to contribute to a smarter conversation

We help professional services organizations direct the conversation across five complementary service offerings:

We help organizations earn the opportunity to express points of view through skillful participation in the most credible and influential communications media

RESEARCH & MARKET INTELLIGENCE

We create custom research programs, using both our qualitative and quantitative capabilities, to help clients own unique points of view that advance objectives

We help organizations express their insights ideas and perspectives through compelling storytelling With accessible language and sophisticated thinking, we enable our clients to elevate their conversations with key audiences

We help organizations amplify their insights and perspectives by engaging key audiences and influencers on the channels, platforms and environments where they seek and consume information

Whether it be high-stakes litigation, a developing crisis or a strategic growth move, we help clients maximize communications opportunities and manage the business and reputational impacts of potentially adverse situations

Insurance Marketers: It’s Time to Humanize Your Comms Strategy

Deploying Proprietary Research Techniques to Better Understand ESG in the Biotech Sector

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